Privacy Policy

Life Formula is committed to protecting your privacy.

Community Internet web sites exist to allow for and promote interaction. In that interaction, users may provide information either anonymously or purposely about themselves, either statistically or personally. Life Formula is such a site.

Visits are monitored for the accumulation of statistical information, including, but not limited to, the number of visits to the site, the pages people visit, from which domains the visitors come from and the browsers people use to visit the site. Such information is important to allow us to evaluate the effectiveness of the services it is providing, to monitor its own performance and to make it easier for other visitors to use the site.

We have created this Privacy Policy to demonstrate our firm commitment to privacy. As are the other Policies, this Privacy Policy is incorporated into our User Agreement and by registering for our service, you accept the terms of this Privacy Policy.

What Is Covered Under This Privacy Policy?

All personal information you provide directly to us covered under this privacy policy. This may include, but not be limited to, your name, address, date of birth, phone number, email address, credit card and other financial information, and other personally identifying information.

Life Formula has its own, proprietary email notification system in order to protect your privacy. It is our policy to disallow all email addresses and Instant Messengers from being posted directly in the body of your ad or profile. If you voluntarily disclose personal information to the public, that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Life Formula is not responsible for the disclosure of your information under these circumstances and such disclosure is not covered under this privacy policy.

When credit cards are involved, the information is encrypted through secure server software (SSL - Secured Socket Layer). We use industry recommended standards and make diligent attempts to protect all data located on our servers against unauthorized access. However, Life Formula cannot and does not guarantee in any way absolute protection from unauthorized access or theft of such data.

Postings by users on any web log, blog, or bulletin board are not considered confidential information or confidential communications and are, therefore, not protected under this privacy policy. Life Formula shall have the right, but not the obligation, to monitor the content of its web logs, blogs, and bulletin boards to determine compliance with policies and terms of use and any other operating rules established for Life Formula. Life Formula shall have the right in its sole discretion, and without prior notice, to edit, refuse to post, or remove any materials submitted to or posted to its bulletin boards or forums.

Additionally, advertisers and vendors hosted on our site, or who link to our site, may collect information about you if you click on their ads, visit their web sites, or make a purchase from them. Information collected by vendors or advertisers hosted on our site, or who link to our site, is not covered under this privacy policy.

Life Formula is not responsible for the privacy practices or the content of any other web sites to which the site links or which link to the site. By clicking on a link, logo or other item, please note that you may no longer be on the Life Formula web site. To check what Internet location you are on, note the URL at the top and/or bottom of your browser. We encourage you to read the posted privacy statement of that web site whenever interacting with any site.

Finally, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

What kind of personal information does Life Formula collect?

Some personal information is gathered when you register on our site for contests, promotions, classified ads, jobs, access to community sites or when you register for any other reason. During registration, Life Formula may require you to provide your name, date of birth, gender, zip code, country of residence and email address. Additionally, Life Formula will ask you to voluntarily provide other information about yourself. The more information you volunteer, the better able we are to understand who you are and the better able we are to improve and customize our site for you. Once you register on our site for any reason, you are no longer anonymous to Life Formula.

In addition to information obtained through registration, Life Formula obtains personal information about you when you make a purchase on our site. That information may include, but not be limited to, your name, address, email address and what you have purchased.

From time to time, Life Formula will conduct surveys on its site for research purposes. When you participate in a survey, the information you provide about yourself and the responses to the questions will be collected by Life Formula.

If you contact Life Formula, we may keep a record of your identity and your correspondence.

We also collect IP address and other system information for purposes of statistical analysis and to maintain the trust and security of the Life Formula web site. We will not use IP addresses or other system information to identify a User unless we determine, at our sole discretion, that it is necessary to enforce compliance without various policies to protect our service, site, customers and others. Notwithstanding the foregoing, Life Formula gathers only that information that is reasonably necessary for it to operate the web site and otherwise conduct its business. Life Formula uses commercially reasonable efforts to ensure that its collection of such relevant information does not interfere with the operation or security of your system.

How Life Formula uses Cookies

Life Formula uses cookies to enable our members to specify unique preferences and to track various trends and patterns such as activity on the system. Users always have the option of disabling cookies via their browser preferences. If you disable cookies on your browser, please note that some parts of our site may not function as effectively or may be considerably slower. A cookie is a small amount of data that is transferred from a web server through your browser and stored on the hard drive of your computer. The data in a cookie vary, depending on the reasons for the cookie. For example, if you have a special user name and password to log into a part of the Life Formula site, the cookie may contain your user name and password so that when you log on, the web server recognizes you. Life Formula may use cookies to gather general information about its audience and store, measure traffic patterns on the site, and track information about you and the way you use the site. As Life Formula improves its service and offers its users more ability to customize their experience and the content they view, cookies may be used to assist in that personalization process.

How is personal information used by Life Formula?

Personal information collected from you at Life Formula, as well as information about traffic patterns and user behavior on the site, is used primarily for the following purposes:

1. To conduct internal research. We are continuously assessing who is using our site and how they are using it. This helps us determine how to improve the site and to better serve our users. Research data is aggregated and does not include data about specific individuals. We may share aggregated research (but not individual user information) with our advertisers or business partners.

2. To customize or personalize your experience at Life Formula. As Life Formula improves its service, it will offer users more opportunities to customize content and other aspects of the site. Personal information provided by you will be used to assist in the customization process.

3. To tailor advertising efforts. Most of the information and services available to you at Life Formula are free. To continue providing services free of charge, Life Formula sells advertising. Advertisers prefer to target their efforts toward audiences who are more likely interested in their product. Your personal information helps us tell advertisers in general terms how many people are using our site and the demographic attributes of the people using different parts of our site. This helps the advertisers and Life Formula make a better decision about where to most effectively place advertising on the site. We never provide information about individual users to advertisers. However, if you choose to make a purchase from an advertiser on our site, that advertiser may collect personal information about you during the purchase process.

Does Life Formula share personal information with other entities?

Life Formula will strive to maintain the confidentiality of all personal user information and communications which are transmitted directly to Life Formula. However, Life Formula reserves the right to disclose any of your personal information under special circumstances. These circumstances include:

1. When we believe in good faith that the law requires such disclosure.

2. When disclosing such information is necessary to identify, contact or initiate legal action against someone violating Life Formula's Terms of Use, or someone who is causing injury to or interference with Life Formula's rights or property, other Life Formula users, or anyone else who can be harmed by such activities.

3. When asked to cooperate with any law enforcement agency once such agency has provided us with proper identification and is acting in accordance with applicable local, county, state and/or federal laws.

When you provide personal information on Life Formula, it is being used by Life Formula alone, unless specifically stated otherwise. In some cases, we may be providing a service to you or a promotion that is being made available with the assistance of another company. If that is the case, there may be instances when we must share your information with our partner company to facilitate the co-branded service or promotion. If your information is to be shared with a partner company, you will be notified prior to the transfer of that information to the partner company and you will be given the option of not permitting the transfer of your information to that partner company.

When Life Formula conducts research about the use of its site, it may hire a professional research firm to assist in that process. Information about you may be shared with that research firm and that firm may contact you to ask your opinions about Life Formula or to see if you are interested in participating in a research activity for Life Formula, such as a focus group or survey. The research firm will be bound by its contract with Life Formula to use your information strictly for Life Formula research purposes, to keep your information confidential, and to adequately secure or destroy its records of your information when the research is complete so that information cannot be obtained by others.

Life Formula is a strong advocate of email and personal information privacy. As such, all email addresses and personal information posted on Life Formula will be protected. Any unauthorized use of email or personal information by any parties not affiliated with Life Formula will be prosecuted to the full extent of the law. This includes, but is not limited to, the unauthorized solicitation via email or phone with personal information obtained from any of the free ads placed on Life Formula.

Contacting Life Formula

If you have any questions about our privacy policy or the privacy practices of this site, please contact us. We will be happy to answer your question.